Many of designers create brands that they sell at specific stores to help get their name out to customers who may not be able to afford their higher priced merchandise. The Liz Claiborne brand has created Liz & Co. to be sold exclusively at JcPenney. It is a very trendy brand that is affordable, versatile, and comfortable. It is for the everyday on the go woman from work to taking care of family. Liz & Co. really cares about their customer so they take whats in style now and give it a twist to make every woman feel good and look pretty. The clothes are offered in many sizes for all types of shapes.
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