Exclusivly Sold..

Many of designers create brands that they sell at specific stores to help get their name out to customers who may not be able to afford their higher priced merchandise. The Liz Claiborne brand has created Liz & Co. to be sold exclusively at JcPenney. It is a very trendy brand that is affordable, versatile, and comfortable. It is for the everyday on the go woman from work to taking care of family. Liz & Co. really cares about their customer so they take whats in style now and give it a twist to make every woman feel good and look pretty. The clothes are offered in many sizes for all types of shapes.

Feelin' Lucky?

Lucky Brand Jeans have been well known for years. I have visited the Lucky Brand store quite a few times and I always wondered what the story behind the brand was, so I looked it up and here it is:

The Story of Lucky Brand

Rooted in rock 'n 'roll with a signature sense of humor, Lucky Brand stands for independent thinking, individual style and a feeling as authentic as love. Friends since youth, creators Gene Montesano and Barry Perlman shipped the first order of Lucky Brand in 1990, and have been renowned for their great-fitting, vintage-inspired jeans ever since.

Gene and Barry's life long passions were blue jeans and rock 'n' roll. While experiencing the hippie-counterculture movement in the U.S. in the 1970s, the then-21-year-old Gene teamed up with 17-year-old Barry, and friend Bill Rudnick, to open a jeans shop in Florida called Four Way Street. It was 1972 and they were officially in the jeans business, "During the evenings, we'd head out to the local Laundromat with our pockets full of coins and some bleach. A few hours later, we had a stack of great washed jeans -- one of a kind and 100% authentic!"

Gene moved to Los Angeles in 1978 "with $100 in his pocket" and entered the burgeoning Los Angeles fashion industry. He started Bongo Jeans with partner Michael Caruso and helped run the Bongo brand for 15 years, helping it grow into a multi-million dollar company. In 1990, Gene left Bongo to launch his dream, Lucky Brand, and asked Barry to become his business partner once again. The Goal? To create a denim company without compromise, about great quality and good humor.

Lucky Brand became instantly recognized for its attention to fit, but there was one more detail to follow. Gene wanted to put a message in the fly, and came up with the catch phrase "Lucky You." The irreverent play on words and strategic placement of the "Lucky You" message bucked the 1990s politically correct climate, attracting some unfavorable advice, "Don't do it. People won't buy it, they'll be offended!"

As promised, Gene refused to compromise and his good-humored "Lucky You" signature was a gamble that paid off. In next to no time, the phones were ringing with people demanding those jeans with the "Lucky You" in the fly.

Lucky Brand is built on moments like these, of irrefutable attitude and vision without compromise. Los Angeles and the free-spirited Southern California lifestyle continue to inspire the company's style. The story of Lucky Brand is the story of two great friends moving to California and starting a jeans brand. The rest is history.

DKNY JEANS PHILOSOPHY

Every company stands for something and wants to satisfy their customers, This is how DKNY does it!!

DKNY JEANS addresses a complete jeanswear philosophy by catering to a focused base of customers and needs. It delivers a mix of fashion edge with comfort and function like no one else can.

As diverse as the many personalities of New York, jeans are the universal language of generations and nations. Layer a tee, a blazer, sequins or sweatshirts. The possibilities are as infinite as your imagination.

Think outside the blue-denim box! From the fastest of fashion to the most constant of classics, there’s something for every body, every moment, every mood.

Kate Spade Encouraging Women

Who knows you and what you want better than yourself? The answer to that is Kate Spade! Brands define themselves but are also defined by their customer. They have an image they want to keep and sometimes that means telling their customer who they are. I came across Kate Spade's mission statement and I think that it is great and they are all about women expressing themselves and creating their personal style. Most companies use their mission statement as a way to define who they are and what type of product quality they provide. Kate Spade has taken that and has also input a description of who their customer is, which has created a very positive mind-set for the consumer. I will leave you with the mission statement so that you can see how encouraging words can help define a brand.

Kate Spade Mission Statement:
kate spade new york draws women into a world that's culturally curious, intellectually alive, and glowing with irresistible allure. there are stories to capture the imagination, and dramas to unfold. kate spade new york encourages women to star in their own lives. to be courageous. to indulge their many passions. to tune out the noise of fashion fads and mediocrity in all its forms. kate spade new york is the brand that helps women express their own personal style with incandescent charm and a dash of rebellion.