Who knows you and what you want better than yourself? The answer to that is Kate Spade! Brands define themselves but are also defined by their customer. They have an image they want to keep and sometimes that means telling their customer who they are. I came across Kate Spade's mission statement and I think that it is great and they are all about women expressing themselves and creating their personal style. Most companies use their mission statement as a way to define who they are and what type of product quality they provide. Kate Spade has taken that and has also input a description of who their customer is, which has created a very positive mind-set for the consumer. I will leave you with the mission statement so that you can see how encouraging words can help define a brand.
Kate Spade Mission Statement:
kate spade new york draws women into a world that's culturally curious, intellectually alive, and glowing with irresistible allure. there are stories to capture the imagination, and dramas to unfold. kate spade new york encourages women to star in their own lives. to be courageous. to indulge their many passions. to tune out the noise of fashion fads and mediocrity in all its forms. kate spade new york is the brand that helps women express their own personal style with incandescent charm and a dash of rebellion.
kate spade new york draws women into a world that's culturally curious, intellectually alive, and glowing with irresistible allure. there are stories to capture the imagination, and dramas to unfold. kate spade new york encourages women to star in their own lives. to be courageous. to indulge their many passions. to tune out the noise of fashion fads and mediocrity in all its forms. kate spade new york is the brand that helps women express their own personal style with incandescent charm and a dash of rebellion.
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